Friday, January 13, 2017

Fair Dealing And #PublicRelations [Abbott Media Group]

Reputations in business, as in life, are built on fair dealing: by treating customers and employees well, by paying employees what they have earned and on time, and by giving customers friendly attention and fair value for what they purchase.

Without this culture of fair dealing, employees grumble, are dissatisfied on the job, and are disloyal, and customers simply leave and never return, making sure everyone knows why they have taken their business elsewhere.

But when a culture of fair dealing is fully embraced, employees are enthusiastic and do all they can to make the company successful, and customers reward it with loyalty and positive recommendations to their neighbors and friends.

Fair dealing cannot be faked. And it is not the job of public relations to pretend a company that is not dealing fairly actually is doing so. Public Relations can never allow itself to be used to paint a false picture of fair dealing where none exists. Employees and customers alike will see through any such attempt at whitewashing. Lying always makes things worse, in the end.

But when a company that has damaged its reputation by not dealing fairly begins to deal fairly in all aspects of its corporate life, it's a pleasure for public relations consultants to tell all who will listen about this more positive attitude towards doing business.

- Stephen Abbott

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