The ad tells the story, in a simplified manner, of their efforts to provide cans of water to areas in need during natural disasters in Puerto Rico, California, Florida, Houston, and elsewhere.
I say "simplified," because the beer producing company clearly doesn't switch over to making water by pushing a single button in the brewing facility. But switch over they do, and the good they do is undeniable.
The ad is emotional and effective, clearly portraying the company and its dedicated employees in a positive light. And it's bound to be discussed in post-game discussions throughout the country's living rooms, as well as in the media early in the week. Those in areas of the nation they've served during natural disasters will definitely be talking about this.
This is a clear PR Win for the company, with great exposure during this high profile game.
Nicely done, Budweiser. You win the Super Bowl #PR Ad War!
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